Strategic Positioning

“Brand loyalty is very much like an onion. It has layers and a core. The core is the user who will stick with you until the very end.”

— Edward Artzt, former CEO, Procter & Gamble

The strategically positioned brand will always be stronger than a poorly planned one. Your logo and tag line, sales calls, correspondence, web site, advertisements, brochures, direct mail, news releases and customer service should allreflect a strong understanding of

After winning custody of my two children, the plan was to move from D.C. back to Florida—but a patch of ice in South Carolina intervened and then I met Crystal. She’s a bona fide Southern belle who makes me a better man every day we’re together.

target audience, competitive set, value proposition and unique selling proposition.

I offer proven methodologies for development or review of these “platforms” via one-on-one coaching (over the phone or internet), private two-day workshops for up to six of your key people and half-day sessions for large groups.

I’ll help you as much or as little as you need.

Get started today by calling 864-415-1232.