Branding Methodologies

I began my career in Florida handling marketing and public relations for an arts organizing serving twenty-six municipalities in the Tampa area.

From my thirty years of hands on experience in marketing and branding, I created and fine-tuned proprietary methodologies to identify brand positioning opportunities relative to targeting, competitive set, value proposition, USP, Brand Message, Brand Personality and other variables.

Which ever one you choose (depending on your goals, budget and timing considerations), you’ll achieve a clear, confident message to communicate via tag line, logo, sales calls, correspondence, web site, brochures, direct mail, news releases and other customer touch points.

Options for getting started include:

Quick Start Brand Review is a one-on-one series of exercises conducted via phone and/or internet.

Two-Day Brand Development Workshop is an intense private (one company at a time) approach open to 3 – 6 people.

Half-Day Group is ideal for companies interested in a brand positioning “check up” geared toward a special segment of their organization (sales, marketing or customer services departments, for example).

Custom consultation programs are also available. Please contact me for details.

“A brand is a living entity—and it is enriched or undermined cumulatively over time, the product of a thousand small gestures”

Michael Eisner, CEO Disney