Half-Day Group Sessions

Presently, I’m much better at labeling the bottle than I am at making the wine.

The half-day format serves groups of 10 – 30 people (marketing, sales or customer service departments, for example) in an interactive environment of training and problem solving.

Following a “crash course” on strategic brand positioning theory, the group works on identifying opportunities for improved, brand-supportive tools and behavior.

Sessions are structured to address known issues or serve an exploratory purpose.

‘A brand is a set of differentiating promises that link a product to its customers.’

Stuart Agres, Young & Rubicam