The half-day format serves groups of 10 – 30 people (marketing, sales or customer service departments, for example) in an interactive environment of training and problem solving.
Following a “crash course” on strategic brand positioning theory, the group works on identifying opportunities for improved, brand-supportive tools and behavior.
Sessions are structured to address known issues or serve an exploratory purpose.
‘A brand is a set of differentiating promises that link a product to its customers.’
– Stuart Agres, Young & Rubicam